ConceptCasePhoto
created with once.agency
Behance
Behance
service
Client
Hi Marine Company is a dedicated team providing comprehensive ship supply services and crew support across various regional ports. They focus on delivering rapid, high-quality 24/7 service, ensuring vessels are equipped with everything from provisions to specific individual requests.
Vision
Their vision is to make seafaring and the conquest of the oceans a more seamless and rewarding experience for both vessels and their crews.
Design Strategy
After analyzing the niche, we identified a lack of distinctive design solutions, with most competitors sharing a generic visual identity. Typically, the industry relies heavily on imagery
of the sea and vessels—elements that represent a mundane work routine for the crews.
Our strategy was to differentiate the brand by deliberately avoiding direct photography
of oceans or ships.
Graphic Solution
The concept is rooted in the aesthetics of a wishlist or a logbook, using horizontal lines
that evoke the horizon, the coastline, and the rhythmic ripples of the sea. We deliberately moved away from the industry-standard blue palette, recognizing that crews at sea long for "earthly" comforts above all else.
In its place, we introduced a vibrant orange—a metaphor for both life-saving equipment
and the warmth of the sun. This meaningful yet minimalist approach is enriched
by custom 3D ship icons, which add a sense of soul and approachability to the brand.
Denys Levadny
:^)
Concept
Graphic design & materials
Photo
Viktor Grudakov
Art-Director at Once Agency
Uliana Schved
Creative director at Once Agency
Anton Yatsenko
Strategy director at Once Agency
Art-Direction
Naming & Positioning
Strategy
Angelina Semonova
Manager
Managment
Request